Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

Digital Marketing Tutorial: List of Digital Marketing Channels

Now that we have discussed at length about what Digital Marketing is, it’s time to dive into the discussion on the types of Digital Marketing Institute channels or Digital Marketing techniques. We’ve highlighted seven types of Digital Marketing Channels:

Digital Marketing Tutorial: 1. Paid Marketing (SEM)

SEM (search engine marketing) in Digital Marketing is a form of paid marketing. Search engine marketing process is one of the best ways to grow your business and promote your products/services in a competitive market. 

How does PPC advertising work?

SEM refers to the marketing technique that utilizes the power of paid advertising along with other tools to increase the visibility of websites in search engine results pages (SERPs). These paid ads are known as pay-per-click ads that usually come in different forms. While some PPC ads may be simple text-based ads, others might opt for a more visual approach, like product listing ads (PLAs).

So, this is basically how PPC works – advertisers bid on keywords that users are highly likely to search on platforms like Google and Bing while looking for specific products or services, thereby allowing advertisers to display their ads alongside the search results.

Different Types of Campaigns

The term “SEM campaign” refers to an advertising method designed to generate ads in search engines to help websites gain top ranks in SERPs. A solid SEM campaign strategy is fundamental to your online brand building journey.

The most effective SEM campaign strategies include:

• Search advertising – It is a technique wherein display ads appear in SERPs when you enter specific keywords and search queries to search for a product/service.
• Display advertising – Display advertising is a form of advertising usually placed on relevant third-party sites using text, logos, animations, videos, photographs, or other graphics to portray a commercial message.
• Social media advertising – It is a form of advertising that uses paid ads to attract the target audience using social media channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
• Remarketing – Remarketing is the practice of displaying targeted ads to users who have already visited your website or interacted with it in some way. 
• Sequential remarketing – It is a form of story-based remarketing where you not only target the users who have been on your site but you do so by creating long-term campaigns with dynamic content (like stories, messages, etc). 

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Digital Marketing Tutorial: 2. SEO

SEO stands for search engine optimization. It is a holistic process of optimizing a website to get organic (unpaid or free) traffic from SERPs. SEO is not a single tool but a suite of tools and best practices that allow your website to rank higher in SERPs, thereby creating an influx of traffic to your site. To put it simply, SEO refers to the technique of obtaining more traffic from free and organic searches on search engines. If you want to learn about digital marketing, SEO is one thing you cannot ignore. Furthermore you will get to know more about what is seo in digital marketing and how seo works. 

How do Search Engines work?

All search engines use crawlers to identify the relevant web pages for their algorithmic search results. These crawlers, also known as spiders or search engine bots, crawl millions and billions of pages using advanced search engine algorithms to produce a set of high-quality results in SERPs. Are you curious to learn how search engine algorithms works? Let’s discuss about it.

Essentially, this is how search engines work:

1. Crawl – They browse and scour the Internet for relevant content by closely monitoring the code/content for each URL they come across.
2. Index – They store and organize the content obtained via crawling and then index the same. After a page is indexed, it is approved for being displayed in the SERPs. 
3. Rank – They rank the results according to the content quality, which means that the pages are ranked in order of most relevant to least relevant.

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Digital Marketing Tutorial: 3. Content Marketing

In Digital Marketing, content is everything – Content is King. As a Digital Marketer, you will naturally invest a lot of time and effort in getting your SEM and SEO strategies straight. However, if you don’t pay attention to the content you post on your site, your search engine ranking is bound to suffer. In order to avoid that, one must always first focus on creating content marketing strategy.

What is Content Marketing?

As the name suggests, content marketing revolves explicitly around content creation, publication, and distribution to a target audience to push them to visit a website. Content marketing lies at the heart of Digital Marketing – it helps generate new leads, increase customer loyalty, and increase customer-brand interaction. Content marketing has become an integral part of digital marketing and learning about digital marketing is incomplete without getting your hands on content marketing.

Digital Marketing Tutorial: 4. Social Media Marketing

Well, everyone knows about social media now. But how businesses can utilize social media? What is Social Media Marketing? Social media marketing refers to the marketing approach that solely focuses on using social media platforms/channels like Facebook, Instagram, Twitter, Pinterest, etc., for connecting with the target audience for increasing brand awareness, boosting sales, driving web traffic, and so on. Social media marketing strategies include designing engaging content, listening to what people are saying on social media platforms, monitoring and evaluating analytics reports, and running social media campaigns, to name a few.

Facebook Marketing

According to Statista, Facebook has over 2.4 billion active users, which makes it the most popular social network in the world. Naturally, Facebook presents a wonderful opportunity for digital marketers to capitalize on content and user engagement. 

Digital Marketing Tutorial: 5. Affiliate Marketing 

Thanks to the rise of social media channels like Facebook, Instagram, and YouTube, affiliate marketing is the latest trend in the Digital Marketing domain.

What is affiliate marketing?

Affiliate marketing is a marketing technique that involves promoting the products or services of other brands or companies in exchange for a specific commission amount. If you are the promoter here, you are the “affiliate.” The idea behind affiliate marketing is that you can promote the products/services of other brands and vice versa, and if the target audience ends up buying the products/services you promote, you can earn a piece of the profit gained from each sale that happens through you.

Affiliate marketing is all about referring products or services of other brands via blog posts, videos, etc., on social media channels or your website. Each time someone purchases the brand you promote through the unique link provided by you, you earn a commission. Thus, affiliate marketing is a type of performance-based marketing that can generate substantial profits, provided you do it right!

Digital Marketing Tutorial: 6. Email Marketing

Email is one of the most powerful Digital Marketing tools. As of now, there are 3.8 billion email users globally, thereby making email the perfect marketing tool to reach your target audience. And since email is going nowhere, any business that wants to stay relevant in 2020 must practice top email marketing tools which can help them get desired results.

What is email marketing?

Email marketing is a direct marketing technique that involves the use of electronic mail (email) as a tool for communicating commercial messages to an audience. It may include sending advertisements, new offers, loyalty coupons, fundraiser information, business requests, and much more. Email marketing is used to build brand loyalty, trust, and awareness.

While many think that email is outdated, they couldn’t be farther from the truth. Even today, email is one of the most widely used means of communication worldwide. 

Benefits of email marketing

Why Email Marketing?

Digital Marketing Tutorial: 7. Mobile App Marketing

As mobile devices have become part and parcel of our daily lives, mobile app marketing is one of the integral part of any digital marketing tutorial.  

What is mobile app marketing?

Mobile app marketing refers to the marketing technique that aims to interact with mobile app users throughout their user journey, right from when they download and install the app on their mobile device to when they become a loyal user of that app.

Mobile app marketing demands that you keep your users engaged at every stage of the marketing funnel – from discovering your app and installing it to getting them onboard and interacting with the app. 

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